Noun: EQUUS m (genitive equī); a horse
I’m the Creative Director of this adorable brand. I have to be honest, this is a whole new ballgame for me. This is the first time I’m working from scratch on a brand. Together with EQUUS, I’ve designed the logo, corporate identity and tone of voice. Besides that, I’m also in charge of the designs on the decks of the plush horses. For example the Cowboy graphics, Princess and the Neutral one.
The horse’s different style options make children imagine endless new adventures. The horse has adjustable straps and waist, and therefore fits all children, and allows them enough space to run and jump. EQUUS is delivered with a standard saddle deck that is adjustable with a Velcro fastener. The saddle deck can be exchanged with another deck, which gives the horse a different character, and turns it into a knight’s horse, a cowboy’s horse or into a glamorous princess horse. The saddle decks can be purchased separately and have endless opportunities.
